Optimize for AI Agents
Whether you're optimizing content for discovery, building services for delegation, or designing interfaces for collaboration—start here.
Three Ways to Optimize for Agents
Agents interact with your digital presence in different ways—through your website, your apps and services, and your designed experiences. Each requires its own approach, from structured data to secure APIs to thoughtful interface design.
Website Optimization
Make your content discoverable and referenceable by AI agents. Structured data, semantic HTML, and agent-readable formats ensure your website is citation-ready.
Application and Service Optimization
Build APIs and services that agents can interact with directly. Enable secure delegation with clear permissions and value-aligned exchanges.
Agentic Experience Design
Design usable, trustworthy interfaces for human-agent collaboration. Create experiences that are transparent, explainable, and aligned with user intent.
Latest from the Blog
Insights, analysis, and updates on AI agent optimization
Atlas Is Dead, Agentic Browsing Isn't
OpenAI killed Atlas, Microsoft retired Copilot Mode, Google folded Project Mariner into Gemini. Standalone AI browsers failed as products while agentic browsing succeeded as a feature — and that changes what arrives at your server.
Google's Generative AI Report: A Field Guide
Search Console now separates AI Overviews and AI Mode impressions from ordinary Search. What the report shows, what it cannot tell you, and how to read the trend — worked through with this site's own data.
Ads Arrive in ChatGPT: What OAI-AdsBot Means for Your robots.txt
OpenAI now runs four distinct user-agents — GPTBot, OAI-SearchBot, ChatGPT-User and the new OAI-AdsBot. A blanket block on all of them removes you from ChatGPT citations. A worked robots.txt that treats each as a separate decision.
Stay Updated
Analysis of AI search, crawler policy and agent standards — sent when there is something worth reading, roughly twice a month. No spam, unsubscribe anytime.
Ready to Get Started?
Begin with our overview to understand the unified strategy behind optimizing for AI agents across all touchpoints.
Explore the Overview