AXO audit
You find out why your content is not being used by AI systems, in specific terms, and what it is costing you.
The answer is rarely the thing people expect. Sometimes it is a rendering decision made years ago that means half the site is invisible to fetchers. Sometimes the content is fine and the problem is that nothing resolves your company to a known entity, so credibility earned elsewhere never attaches to you. Sometimes you are being read and cited already, and the real problem is that nobody can tell because the measurement is wrong.
Finding out which of those it is takes judgement about your business, not a rubric. A marketplace, a bank and a documentation site fail for different reasons and the fixes are not interchangeable. We work out where your buyers actually ask their questions, what your competitors are being cited for that you are not, and which of your pages are load-bearing commercially rather than merely popular.
You get a prioritised plan with the reasoning attached, sized against what your team can realistically ship, and an argument you can take to whoever controls the budget.
The Agent Analyzer and the audit
The scanner and the checklist are free and answer whether the basics are in place. The audit starts where they stop. If the Agent Analyzer and the checklist are all you need, use them and keep your money.
The Agent Analyzer checks
- Whether a page can be fetched, and whether bot protection blocks unverified agents
- Whether the content is in the HTML without JavaScript
- Headings, landmarks, titles, canonicals and Open Graph tags
- Structured data: present, parseable, and consistent with the page
- Authors, dates and outbound citations on article pages
- robots.txt posture, the sitemap, and lastmod dates
The audit works out
- Why the site is or is not being used, in the terms of your business rather than a rubric
- Which pages are commercially load-bearing rather than merely popular
- Where your buyers ask their questions, and what competitors are cited for that you are not
- Whether anything resolves your company to a known entity, so credibility earned elsewhere attaches to you
- Whether your measurement can see AI traffic and citations at all
- Clarity and completeness, which no automated check can judge
A good fit when
Something is clearly not working and the internal diagnosis has stalled, or you need a defensible baseline before committing budget.
Probably not when
You scored well on the public checklist and nothing has changed since. Re-run it in a quarter.
Start with a conversation
Tell us about the site and what is going wrong. A scan report is a useful thing to send along. If an audit is not the right next step, we will say so.