Learning Path
Navigate the AXO curriculum
Websites
Website Deep Dives
Website Optimization
Make your website content discoverable and referenceable by AI agents through structured data and agent-readable formats.
What is Agent Experience Optimization?
Agent Experience Optimization (AXO) is the practice of structuring and presenting your web content so LLM agents can easily discover, understand, and reference it in their answers.
Instead of optimizing only for human visitors who arrive from search, AXO treats AI agents like ChatGPT, Gemini, and Claude as a new kind of audience. They crawl and synthesize your content directly, then decide whether to cite you when responding to user queries.
Readable structure
Use clear headings, logical sections, and semantic HTML so agents can reliably parse your pages.
Referenceable facts
Express key facts and definitions in self-contained sentences that are easy to quote and reuse.
Reliable availability
Keep URLs stable and content up to date so agents can return to the same canonical references over time.
Implementation Resources
Everything you need to optimize your website for AI agent discovery and reference.
What is AXO?
Introduction to Agent Experience Optimization and why it matters for your website.
What Gets You Cited
An evidence-ranked guide to AI citation: what the research supports, what has been debunked, and what is contested.
Role-Based Guides
Practical guidance for developers, writers, admins, and SEO professionals.
Technical Deep Dives
Schema markup, structured data, and technical implementation details.
Optimization Frameworks
CLEAR framework, audit checklists, and scoring systems.
Industry Guides
Tailored strategies for e-commerce, SaaS, healthcare, and more.
Quick Start Guide
Get started with AXO in 30 minutes with our step-by-step quick start.
AXO Playbook
The full implementation guide for website optimization.
Stay Updated
Analysis of AI search, crawler policy and agent standards — sent when there is something worth reading, roughly twice a month. Unsubscribe anytime.