AXO Scoring System

Quantitative 0-100 scoring methodology to measure and improve your content's agent-optimization level.

Scoring Breakdown (0-100 Points)

25

Structure

HTML hierarchy, headings, semantic markup

20

Clarity

Content quality, readability, specificity

20

Completeness

Information depth, context, examples

20

Trust

Authorship, dates, sources, credentials

15

Technical

Schema markup, metadata, performance

25Structure & Organization

Excellent (20-25 pts)
  • • Perfect H1-H6 hierarchy
  • • Semantic HTML throughout
  • • Logical content flow
  • • Clear section divisions
  • • Consistent formatting
Good (10-19 pts)
  • • Mostly proper headings
  • • Some semantic elements
  • • Generally logical flow
  • • Minor structure issues
Needs Work (0-9 pts)
  • • Poor heading hierarchy
  • • Minimal semantic markup
  • • Confusing organization
  • • Inconsistent formatting

20Content Clarity & Quality

Excellent (16-20 pts)
  • • Concise, direct language
  • • Specific facts and data
  • • Clear definitions
  • • No marketing fluff
  • • Easy to scan
Good (8-15 pts)
  • • Generally clear writing
  • • Some specific details
  • • Mostly factual content
  • • Minor clarity issues
Needs Work (0-7 pts)
  • • Vague or unclear language
  • • Lacks specific details
  • • Heavy marketing language
  • • Difficult to extract facts

20Information Completeness

Excellent (16-20 pts)
  • • Comprehensive coverage
  • • Relevant examples
  • • Proper context provided
  • • Addresses common questions
  • • Links to related topics
Good (8-15 pts)
  • • Covers main points
  • • Some examples included
  • • Basic context provided
  • • Minor gaps in coverage
Needs Work (0-7 pts)
  • • Incomplete information
  • • Lacks examples
  • • Missing context
  • • Leaves questions unanswered

20Trust Signals & Authority

Excellent (16-20 pts)
  • • Clear author credentials
  • • Recent publication dates
  • • Proper source citations
  • • Contact information
  • • Update timestamps
Good (8-15 pts)
  • • Author name present
  • • Publication date shown
  • • Some source references
  • • Basic contact info
Needs Work (0-7 pts)
  • • No clear authorship
  • • Missing or old dates
  • • No source citations
  • • Anonymous content

15Technical Implementation

Excellent (12-15 pts)
  • • Complete JSON-LD schema
  • • Valid HTML markup
  • • Proper meta tags
  • • Fast loading (<3s)
  • • Mobile responsive
Good (6-11 pts)
  • • Basic schema markup
  • • Mostly valid HTML
  • • Some meta tags
  • • Acceptable performance
Needs Work (0-5 pts)
  • • No structured data
  • • Invalid HTML
  • • Missing meta tags
  • • Poor performance

Score Interpretation

85-100
Excellent

Highly optimized for agents. Ready for maximum discoverability.

70-84
Good

Well-optimized with minor improvements needed.

50-69
Fair

Moderate optimization. Several areas need attention.

0-49
Poor

Significant optimization needed across multiple areas.

Download Assessment Tools