Learning Path
Navigate the AXO curriculum
Websites
Website Deep Dives
AXO audit checklist
50 checks across 6 weighted categories. Work down the list and the score updates as you go.
Score one page at a time rather than a whole site. The categories are weighted, so a gap in Trust costs more than the same gap in Clarity and the running total reflects that. The full rubric, including what each band means, is on the scoring system page.
Everything happens in your browser. Answers are kept in local storage so a part-finished audit survives a reload, and nothing is sent to us or anyone else.
Structure
20 points across 10 itemsHeading hierarchy, semantic markup, and whether the document survives conversion to text.
HTML structure
Content organization
Clarity
15 points across 5 itemsWhether a sentence still means something once it is lifted out of the page.
Writing quality
Completeness
15 points across 5 itemsWhether the page answers the whole question, including the follow-ups.
Information depth
Trust
20 points across 10 itemsNamed authors, real credentials, resolvable sources, honest dates.
Authorship and credentials
Publication and sources
Technical
15 points across 10 itemsStructured data, metadata, and delivery.
Structured data
Metadata and performance
Agent accessibility
15 points across 10 itemsWhether an agent can reach the content at all. Everything else is conditional on this.
Crawler configuration
Content accessibility
What the bands mean
- 85+ Excellent
- Well optimized. Re-run this in a quarter rather than changing anything.
- 70+ Good
- Solid foundation with specific gaps worth closing.
- 50+ Fair
- Several areas need attention. Work in weight order.
- 0+ Poor
- Significant work needed across multiple areas. Start with accessibility and structure.
Last reviewed .
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