Agent Experiences

Learning Path

Navigate the AXO curriculum

Fundamentals

Agent Interaction Patterns

How AI agents process content

Trust & Authority Signals

Building credibility for agents

Optimization Frameworks

CLEAR framework & methodologies

Key terms and definitions

Implementation

Technical Deep Dives

Schema markup & structured data

AI Opt-Out Controls

robots.txt & ai.txt to limit AI crawling

Role-Based Guides

Developers, writers, admins, SEO

Industry Guides

E-commerce, healthcare, finance & more

Advanced

Advanced Strategies

Multi-agent optimization & patterns

Measurement & Analytics

Tracking agent interactions & ROI

Voice agents & emerging capabilities

📖 AXO Playbook

AXO Audit Checklist

Systematic evaluation tool for assessing your content's agent-optimization level and identifying improvement opportunities.

1Content Structure Assessment

HTML Structure

Single H1 tag per pageLogical heading hierarchy (H1→H2→H3)Semantic HTML elements (article, section, aside)Valid HTML markup (W3C compliant)Consistent formatting across pages

Content Organization

Clear content sectionsLogical information flowKey information in first paragraphScannable content with bullet pointsRelated content properly linked

2Content Quality & Clarity

Writing Quality

Concise, direct languageSpecific facts and data pointsClear definitions for technical termsMinimal marketing languageSentences under 25 words

Information Depth

Comprehensive topic coverageRelevant examples providedProper context and backgroundAddresses common questionsUp-to-date information

3Trust Signals & Authority

Authorship & Credentials

Clear author identificationAuthor credentials displayedAuthor bio or about pageContact information availableOrganization/company information

Publication & Sources

Publication date clearly shownLast updated date when applicableExternal sources citedLinks to authoritative sourcesFact-checking and verification

4Technical Implementation

Structured Data

JSON-LD schema markup presentArticle or WebPage schema implementedFAQ schema for Q&A contentSchema markup validates correctlyBreadcrumb schema if applicable

Meta Data & Performance

Proper meta title and descriptionOpen Graph tags implementedPage loads in under 3 secondsMobile responsive designHTTPS enabled

5Agent Accessibility

Crawler Configuration

robots.txt allows AI crawlersSitemap.xml includes all pagesSitemap includes lastmod datesllms.txt file implementedNo blocking of legitimate crawlers

Content Accessibility

Content not behind paywallsNo JavaScript-only contentStable URLs (no frequent changes)Content readable without loginImages have descriptive alt text

Audit Scoring Guide

90-100%

Excellent

Ready for agent optimization. Minor tweaks only.

70-89%

Good

Strong foundation. Focus on missing elements.

50-69%

Fair

Moderate work needed. Prioritize structure and trust.

0-49%

Poor

Significant optimization needed. Start with basics.

Next Steps After Audit

1. Prioritize items by impact: Structure → Trust → Technical → Content
2. Use the AXO Scoring System for detailed assessment
3. Implement fixes using the Quick Start Guide
4. Re-audit monthly to track improvements

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